ANDREA MAACK x ENTRANCE

ENTRANCE X ANDREA MAACK is a collaborative project between Reykjavík based visual artist turned perfumer Andrea Maack and luxury fashion boutique Entrance in Bucharest. ENTRANCE is pleased to announce a collaboration with Icelandic based artist and perfumer Andrea Maack on a captivating new fragrance that marks the high-fashion boutique’s 10-year anniversary. As Bucharest´s premier avant-garde fashion destination Entrance´s dazzling portfolio is a fashion forward mix of cutting edge streetwise brands, niche underground luxury labels and young local or international emerging talents, such as ANDREA MAACK, where her capsule fragrance collection has been a part of Entrance´s selection since 2016. Through a working relationship, ANDREA MAACK and ENTRANCE found a common ground in their aesthetics and values, a very “East meet´s North Europe” feel which led to this collaboration project to be launched in November 2019. Simply titled ANDREA MAACK X ENTRANCE this unisex fragrance has a magnetic noir resonance and a timeless appeal. When working on this commission Maack looked at the embodiment of ENTRANCE’s growth and evolution, and the ambivalent mixture of emotions which comes with it — the passion, the struggle, the nostalgia, the joy, the past, the future. She also looked at the curated selection of luxury international brands the boutique offers such as Rick Owens, Junya Watanabe and Palm Angels to name a few and imagined the loyal ENTRANCE customer wearing a 360 look, from fashion to scent and the overall architectural unique feel of the space itself that´s become iconic to Entrance over these 10 years. A top note of bergamot provides an immediate slightly bitter, smoky sensuality against a heart of spicy yet creamy, Saffron, Nutmeg and sparkling fresh pink berries. All is swathed in a magical veil of vetiver, while a base of vanilla and patchouli anchor the amber notes, a contrast between sweet and spicy, mouth-watering and mysterious.

ANDREA MAACK X ENTRANCE Eau de Parfum, 50 ml and 2 x 15 ML travel size in limited edition available from February 11th 2020 at ENTRANCE boutique, Strada Ion Brezoianu 23-25, Bucureti 030167, Romania Photos: Anna Maggý IG @not_annamaggy E